COALESCENT MARKETING
Causes & Constituents Shaping Strategies
Seven Elements of Strategic Marketing
Coalescent Marketing helps your faith-based nonprofit improve its marketing and fund raising effectiveness with seven elements of strategic marketing. They are comprised of Forensic Assessment, Audience Analysis, Market Research, Strategic Marketing Planning, Creative Design, Campaign Implementation, and Monitoring, Analysis & Improvement. We use these services to create and manage entire marketing strategies, or use them on an a la carte basis.
The Result: Causes and Constituents Shaping Strategies
As the needs of your constituents meet the causes you serve, the two coalesce to form the basis of your marketing plans. There is no other basis for marketing that will produce a positive return on your investment.
Our Vision Coalescent Marketing exixts to help your small or emerging nonprofit grow, achieve your social objectives, and become sustainable by applying pragmatic marketing techniques to your fundraising and promotional efforts.
The Marketing Concept
Our techniques are aligned with “customer satisfaction engineering.” This notion is based on developing your marketing nonprofit strategies based on the most fundamental, original and enduring concept of marketing – “the satisfaction of customer needs.”
Broadening the Marketing Concept
Today, nonprofits have risen to address social needs that might have been put aside. However, in small and emerging nonprofits, little help is typically available to facilitate the introduction of the principles of "good" marketing. Coalescent Marketing is committed to assisting your organization with the application of marketing to products, services, persons, and ideas that will meet the challenges of your constituents.
